Winning the Modern Paving Customer
What Today’s Clients Expect — and How Leading Contractors Deliver
The Winning the Modern Paving Customer Report reveals how evolving customer expectations, digital adoption, and operational excellence are reshaping the $25–30B commercial paving market. Drawing on insights from 176 decision-makers nationwide, this report explores how forward-thinking paving contractors are building trust, loyalty, and scalable growth in an increasingly competitive industry.
Insights into what drives contractor selection—reliability, professionalism, and consistent communication now rank above price, as 64% of buyers rely on referrals and 55% cite on-time, on-budget delivery as their top reason for recommending a provider
Data on the shift toward recurring relationships, with 82% of customers already enrolled in maintenance programs and 75% expressing strong interest in regular inspections and upkeep—signaling major opportunity for recurring revenue models
Tactical recommendations for growth, from implementing digital portals and predictive maintenance tools to embracing sustainability, bundled services, and private investment trends shaping the next era of paving
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The NOAH 3-Step Process for Delivering Insights
Understand the client's focus and goals
We begin by conducting deep-levels of market research to gain new depth of knowledge.
In-depth market research
Next, we conduct thorough analysis comparing our data with existing research and market intelligence.
Rigorous data analysis
Finally, we deliver detailed reports and recommendations you can use to drive your business forward.
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